Each Baked Jax Real Cheddar Cheese Puffed Curl is individually puffed and shaped then slow baked in our ovens—and finally coated with real cheddar cheese for that unique Jax flavor and texture. No two shapes are exactly alike! Some have more curl and some have more flair but all are equally delicious because of the unique Jax flavor! Or, to remedy “The Crunchy Cravings” try Jax Crunchy. These golden beauties are coated with just the right amount of real cheddar cheese to strike the perfect balance of cheese flavor and crunchy texture. Warning: Substitutions will only prolong your crunch cravings!